John Legend Yoga
CAPRI SUN · 2017
Mothers encounter John Legend in a yoga class while their children secretly feed him the perfect lines.
A carefully constructed market-research cover story protected the reveal while identifying genuine participants and giving their children a meaningful role in the hidden-camera premise.
CASTING NOTE
DIRECTOR
David Stoddart
PRODUCTION COMPANY
Spears & Arrows
AGENCY
Leo Burnett
FORMAT
Hidden Camera
HAVE A PROJECT IN MIND?