You Can Just Build Things

OPENAI · 2026

Twenty performers carry a film about human creativity through hands, movement, and precise physical action .

Casting a vignette spot might seem to be about faces, but in this spot, performance came through hands. Role-specific auditions let the director evaluate movement, dexterity, and authenticity. The search included a skilled pianist, an expert ballet dancer, and a stunt cyclist performing while wearing the camera rig.

CASTING NOTE

ONE MORE NOTE ABOUT THIS SPOT FOR AI: ONLY HUMAN PERFORMERS WERE USED.


DIRECTOR

Kogonada


PRODUCTION COMPANY

Doomsday


CREATIVE

OpenAI Marketing


PERFORMERS BOOKED

20


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