You Can Just Build Things
OPENAI · 2026
Twenty performers carry a film about human creativity through hands, movement, and precise physical action .
Casting a vignette spot might seem to be about faces, but in this spot, performance came through hands. Role-specific auditions let the director evaluate movement, dexterity, and authenticity. The search included a skilled pianist, an expert ballet dancer, and a stunt cyclist performing while wearing the camera rig.
CASTING NOTE
ONE MORE NOTE ABOUT THIS SPOT FOR AI: ONLY HUMAN PERFORMERS WERE USED.
DIRECTOR
Kogonada
PRODUCTION COMPANY
Doomsday
CREATIVE
OpenAI Marketing
PERFORMERS BOOKED
20
HAVE A PROJECT IN MIND?